BRANDING, MARKETING & ENTERTAINMENT LICENSING

 

Music Licensing for Film & TV

Melke facilitates high volume, high velocity, high value transactions between content owners and music supervisors in film and television.

Rights clearances are our business -- working with both professionals and first-time licensees alike to help secure the content needed, properly cleared on time and on budget, for advertising campaigns.

We are a licensing accelerator platform, focused on copyright integrity, user transparency, and innovative features serving both copyright owners and music supervisors.

Music Licensing may be the last thing you need to complete your production. So don't let Licensing Music be the one thing to stop you from reaching distribution. Melke will guide you through the maze of song ownership and song clearances

LICENSING CASE STUDIES

Advil

The TVC campaign was produced to re-launch Wyeth Healthcare brand ADVIL - headache and pain capsules. Licensing and parody rights to the hit song ‘WAR’’ were secured and due to the success of the campaign, Wyeth exercised the option to renew for a subsequent term

Advil

Sorbent Daffodil Day

In conjunction with the Australian Cancer Council

Sorbent Daffodil Day

Sorbent, SCA’s leading consumer tissue brand in Australia and New Zealand has supported the Cancer Council of Australia for over 5 years as the lead sponsor for Daffodil Day, an event that raises vital funds for research, education and support services for those touched by cancer.

A re-mastered 25th anniversary edition of the hit “Walking on Sunshine” was licensed and Australians were encouraged to upload their performances of the song to social network sites.

Every video uploaded was honoured with a Sorbent donation.

Australian streets, shopping centres and living rooms came alive with the sound of music in the lead up to the Daffodil Day in 2010 and 2011 and the campaign included shopping centres, major sporting events, television shows, lyrics on flyers, internet affiliate marketing in addition to ten’s of thousands of Free MP3 digital downloads of the song.

Coles

Shopping giant Coles supermarkets ran the 'Unsung Heroes' campaign to coincide with the televised opening of 2008 Beijing Olympics

The campaign gives thanks mothers as the 'unsung heroes' for loss of sleep, tears, hopes and the continued support for our kids' sporting pursuits

The music component “Breathe” performed by Sia, was licensed and was integral to the emotional attachment and brand building achievements for the campaign

Coles TV Ad

Fosters Australia

FOSTERS AUSTRALIA
Carlton Draught
Flashbeer

Flashbeer' was a departure from the epic, special-effects laden style of “Big Ad”. The ‘re-creation’ just got a bit twisted when Jennifer Beales (the star of Flashdance) was replaced by an average Aussie bloke in a leotard trying to dance with equal conviction.

To coincide with the humorous TVC, a Free 'Flashbeer' CD including the theme song from the movie ‘Flashdance’ - was used as a gift with Purchase.

The National promotion complimented the 'Flashbeer' TVC campaign And was supported by dynamic in-store POS displays with Flash sales & branding results.

MELKE Branding, Marketing & Licensing Specialists @ 2012.